Hi, I’m Nicole – a strategic marketing consultant scaling purpose-driven brands in North America & the UK. My work sits at the intersection of senior-level strategy and getting sh*t done

Currently booking clients in health, fitness & wellness, food & drink, beauty, and the creative industries.

I've spent 15+ years building brands that people actually care about, from SheerLuxe (recently acquired for £40m) to Psycle, de Mamiel, and Daye. I've raised millions, launched new products, worked with Olympians, and sat at VC roundtables.

Now, I work directly with founders who are building something worth believing in and need someone who can see the whole picture.

Typically I come into a brand at the point where it has real traction but needs someone to build the growth engine around it and keep things growing.

All engagements other than the audit are retained and relationship-driven as I work with a small amount of clients at a time and stay anywhere from months to years.

Ways of Working Together

Most of my clients come to me when:

  • They’ve had some traction but are ready to turn it up a notch

  • They are gearing up for a launch and need a solid POA

  • Or when they're doing everything right on paper and it's still not clicking

I work as a strategic growth partner (part thinking partner, part hands-on executor) and – most importantly – part of the team.

  • A 90-minute live deep dive into your brand, positioning, and marketing systems. I review everything in advance, then we work through it live, identifying a few focused changes most likely to unlock growth. You leave with a written roadmap you can act on immediately.

    Contains light customer work; for more in-depth customer personas, can be combined with the Deep Customer Persona Development.

    Priced from $550 USD (or your currency equivalent at time of booking). All engagements invoiced and paid via Stripe.

  • Once described as “the best customer personas I’ve ever seen” by a fellow growth marketer, these in-depth persona sets go beyond demographics and psychographics to map exactly where your ideal customers show up in the real world: the platforms, communities, content formats, search terms, and cultural moments that actually reach them.

    Each persona connects the insight directly to the tactical action, so your team leaves knowing not just who they're talking to, but precisely how and where to find them.

    Contains some strategy but can be combined with the Growth Audit for deeper insights.

    Priced from $950 USD (or your currency equivalent at time of booking). All engagements invoiced and paid via Stripe.

  • For founders with in-house execution capabilities who need a sharp strategic thinking partner. Two calls per month, async WhatsApp support, a monthly priorities note, and light deliverables where needed.

    From $1,500 USD/month*, 3-month minimum (*or your currency equivalent at time of booking). All engagements invoiced and paid via Stripe.

  • Everything in Strategic Advisory, plus selective hands-on delivery (may include copywriting, email marketing, paid social, messaging frameworks, and campaign briefs). Scope is agreed upfront each month so there are no surprises.

    From $2,500 USD/month*, 3-month minimum (*or your currency equivalent at time of booking). All engagements invoiced and paid via Stripe.

Get in touch → nbnoble@gmail.com

People I’ve Built With

  • “Nicole played a huge part in the development and growth of the business from its nascent to more established times. She handled the fast pace, hands-on environment with charm and ease – to her everything was possible. Nicole’s natural flair for all things brand and digital is rare, and her work ethic is second to none.”

    — Georgie Coleridge Cole, Founder & CEO of SheerLuxe (acquired by Future PLC)

  • “Nicole is an absolute joy to work with. A digital and marketing expert with so much knowledge and passion – she the kind of person who's able to make everything look and sound easy. Incredibly reliable, committed and hard working with a wonderfully positive attitude. I'd jump at the opportunity to work with Nicole again.”

    — Mark Brennan, CMO of Psycle London

  • “Nicole brought instant clarity to our marketing. She has a rare ability to understand customer personas, what drives them to take action, and the hesitations that hold them back. She delivered a focused, data-backed strategy on exactly what to focus on moving forward. An invaluable partner for any founder.”

    — Vana Chupp, Founder of Vana Chupp Studio